About me

Just a little bit of an introduction to me—where I’m coming from, what I have to offer, and what motivates me.

Get to know

Will Pinholster

With years (decades?) of experience crafting campaigns and experiences for national and global brands, I’m an insights-driven creative strategist and process-minded designer. I’ve touched everything from travel brands to cultural institutions, working with both agency and in-house teams. No matter the application—traditional, digital, social, or environmental—I’m a masterful conceptual thinker and emotive storyteller that navigates every step of the creative process with a keen eye for detail.

Years of
Experience

Years Leading
Creatives

I was once told “leaders never stop working on leading.” After years of leading creative teams, I’ve come to truly understand what that means.

My leadership style is founded on transparency and trust, balanced with equal expectation and accountability. A few creative leadership tools I’ve sharpened over the years are:

Leading cross-functional teams—including building symbiotic relationships with stakeholders.
Championing collaborative ideation—drawing inspiration from industry trends, data, and audience insights.
Fostering the growth of the team—as individuals and a collective

I always keep a thoughtful eye on how to make the creative journey smoother—for everyone involved.